Tell the train to sell or die
Tell the train to sell or die
Is it just me or is there a man who simply refused to adapt to the new economy, a huge amount? Embers smolder with recession around us, there are still too many people seem unwilling or unable to be retrained to meet their own challenges in 2010, we have one of each of the macroeconomic business environment.
3 to 5 years can be traced back to a good product or service itself, often for sale. Higher liquidity in the overall economy and the prosperity of its allies have generally felt, sales is not as rough as a function of many arts. In the "sell" from "tell" is expanding wallet and credit lines, extend the concept of forgetting the unique and simple, because we have probably seen the commercial transactions.
This also contributed to easing the business among suppliers lazy and complacent culture. We all know, if we do not sell, the prospect of another seal is likely to follow one after another. When this happens, sales have become functional. Sold almost entirely into the products or services, and has almost no human input.
Credit crunch changed that completely. Rather than simply suppliers for customers to purchase the facilitator, the process becomes more complex and more profound, more complex decision-making process dependent.
Commercial expediency is attached to those who can not just sell features, benefits and interests of their potential customers, but who can create emotional ties and relationships that customer. Great advertising provided by you will be inspired to you, great marketing will grease the wheels of the new economy business is the human factor, however, makes the X – the relationship between the building will maximize the opportunity to win a seller factors, little interested in the sale .
Whether we like it or not, we are able to effectively sell. At the most basic of sales is a relationship between the seller and decision-makers form. Throughout the economic spectrum, from doctors to dockworkers and everyone sells something, whether their products or services. The new economy is now the key importance of sales skills, success and prosperity.
Legion successful business people looking for several generations after touting the virtues of our customers. Third, Wal-Mart's Walton said the customer is any business only in the real bosses, they can take their business elsewhere sack anyone. It has never been true in today's economy. If we need time to understand our people, in the form of daily, and we with them, than we have created a simple trading platform, more than simply the maintenance of corporate bonds, we have created a system that allows customers are our friends, and enhancing the business prospects of the repeat.
4 example, occurred in the 8 o'clock to 16 o'clock, I explain this to me is more than hypothetical. First, I buy a newspaper this morning, I like me every day. I use a prepaid system, I issued a certificate, no matter where I am, and then the shop every day of every month happens to be convenient for me. I forgot this morning I rushed to my credentials, but does not prompt the person behind the counter said to me: When I make my coin payment, he recalled, I use coupons, I can just pop in evidence today, come back tomorrow. This is a good start to my day.
The second and third instance occurred with the other minutes. Walking to my training has started to rain heavily, so I and my papers suddenly appeared in my local coffee shop to wait it through. Although I drink coffee I met two people I know locally. The first is that my local pub landlord who is happy "good morning" to exchange a few words, I left, he said, "can be seen in the bar tonight me?." Seconds later, the local real estate agent, who has written me about her, who is currently trying to show me some properties, in her mobile phone conversation went. She saw me, so that eye contact, and then watch it! She ordered her to coffee, had to take my watch, but no one recognized me. To make matters worse, she later in the day via e-mail with a new property and not a mention this morning.
Finally, I have had a client meeting, we are discussing some of his business and we are looking forward tactical implementation details. One of them is a basic customer relationship management model, which made him a better data mining and customer visibility. While there, he was from a customer's phone but said he would call him back because he in the middle of things. In writing this article, I called him, condemned him to do so, (but not quite consultant, I know that computer), his reaction was to thank me to remind him, because he has not called customers back!
The four small events in my life gave me a great reminder, the sale is the most important skills any of our rights. In the newsstand guy, as long as he wanted my business. He sold me his flexibility and newspapers. The bar owner, as he sold me on the establishment of welcome. In addition, asked me: "If he could see me tonight," reminded me that old feeling of being shut down ABC's slogan is always true, because it is always today.
But from another perspective, real estate agent to sell me anything, she told me to show my worth, her business is the best minimal. My client is not a number. I will sell her body to my cold and change. My customers have to remind me that you're most important person is your customer and their needs. Nothing is more important. There is no customer relationship management system or business model issue, if you do not establish a bridge between consumers who. Sadly, real estate agents and my clients are more likely than others shares, the monetary value of each transaction.
The most frustrating is the most simple solution. But as the wise man said: What is simple is not easy. In my opinion, any person who is managing who sells what is retraining their sales human side. This is not a secret of success, but it is a prerequisite for a sale. Train your people (employees), the treatment of your people, like your people (customers) to deal with. Without it, you will do some sales, but you do not build empires.
